For most people, the search engine is a recommended resource for any question that life brings. Curious about a product? Want to conduct market research? Looking for bachelor party ideas? No matter what questions surfers have, Google’s search engine provides an almost endless supply of answers, and there is no bigger search engine than it. That’s why it’s so effective, among other things, for online marketing and sales.
The question arises, if there are millions of advertisers around the world, how is the first result that appears on Google determined?
This is the place to put things in order.
When you see the search results on Google, the results promoted through sponsored promotion appear at the top of the page, and above them appears the inscription Sponsored. After these ads, the results promoted through organic promotion and YouTube videos will appear.
The main form of Google search engine optimization provides businesses with a very beneficial option. It works for companies of all sizes, and even a small business that has just opened can take advantage of her almost instantly. Have you ever tried paid advertising on Google?
Before you go into researching how much Google advertising costs, let’s understand what awaits you here, and how much it can increase the success of your marketing efforts.
Get to know Google Ads
Google Ads offer the most profitable Google advertising advantage for both small and large businesses in a location where they can’t be ignored. However, there is no guarantee that users will click on them or even read them, because it often depends on the quality of the ad itself and the landing page or website, which we will expand on later.
However, when you get a spot on the first page of Google, you can automatically start measuring the leads you get thanks to Google PPC advertising. The right ad can lead to more traffic, new leads and more sales on a daily basis.
Common rules still apply to Google Ads ads
A Google Ads search ad works just like any other content. The most essential strategies for Google visibility still apply. You need to be relevant, focus on content, and always write for humans and not robots. The ads you use should be designed and written for users based on keywords, so proper research and optimization methods are still helpful.
Anticipate what searchers want
You need to search for more than just what people enter into the search engine. The advantage of managing Google campaigns is that if you anticipate what people want to know, you can get them to click on your ad as soon as they see it.
Is paid advertising on Google relevant to all types of businesses and companies?
Absolutely! If you’re a small business that wants to outpace the competition quickly and start receiving inquiries within 24 hours, and appear at the top of search results, this is the best way to do it. For veteran companies that are already promoted in organic search results, this is simply a great way to bypass the competition and get more exposure at the top of the first page of Google searches that are relevant to the business and what it offers.
And this is the place to note, that the first page of Google results receives between 71-92% of all traffic.
This makes it clear that even for an already successful company, using Google Ads is still essential. Not only are these advertisers maintaining their high position in their industry, but they are constantly increasing their reach.
For small companies, advertising on a platform like Google is even more important. It’s a way to leap to the top of the rankings and get visibility and exposure. Sometimes that little boost is all it takes to help a promising startup get the attention it needs.
So how do you do it in practice? Using Google’s keyword tool.
Google Keyword Tool
Google’s keyword tool, known as Keyword Planner, helps promoters and digital marketers, content creators and publishers alike. This versatile tool offers insights into users’ search behavior on the world’s most popular search engine, allowing users to discover relevant keywords and phrases related to their niche or industry. With its intuitive interface and robust functionality, Google Keyword Planner provides valuable data on keyword search volume, competition levels, and bids in a paid campaign. By leveraging this information, advertisers can make informed decisions about their content strategy, optimize their website for search engines, and develop targeted advertising campaigns to improve their online visibility and reach their target audience effectively.
Google’s keyword search tool is a free tool. Not only does it reveal the amount of searches each phrase has, but it also offers another tool, called Google Search, which uses Google’s autocomplete to create hundreds of relevant keywords with a long tail for each topic. The search terms offered by Google AutoComplete are selected based on many different factors. One of them is how often users searched for a particular search term in the past.
The keyword checking tool also offers Google Suggest for keyword research, which you can use to extract keyword suggestions and present them to you in an easy-to-understand interface. To generate suggestions for long-tail keywords, the keyword tool adds the search term you specify in different letters and numbers, places it in the Google search box, and issues keyword suggestions. Best part, everything happens in a split second!
Google’s keyword tool version can generate up to 750+ keywords from Google’s autocomplete in seconds.
For example, if you want to promote mortgage advice, you may list the phrase “mortgage advisors” in Google’s keyword tool, and get a variety of relevant phrases, such as “mortgage advisors for investment properties”, “mortgage advisors for refuseniks”, “mortgage consultants for first-time buyers”, “mortgage consultants for debt consolidation”, etc.
If you want to promote locksmith services, you may find phrases like “SOS locksmiths”, “business locksmiths”, “24-hour locksmiths for emergencies”, “cheap locksmiths” and more.
For a medical aesthetics institute, you may receive phrases such as “recommended institute for medical aesthetics”, “medical aesthetics for youthful appearance”, “medical aesthetics laser treatments”, “medical aesthetics for microblading in Holon” etc.
Now what?
Now that you know how popular the first page of Google is, you understand how sponsored ads can help you, and you know what tool to use to find common phrases, you can start creating your own ads. But first, remember to design your ads in such a way that communicates with your audiences and leads them to your website, product page or landing page.
This is the place to emphasize, that Google ads can be very effective, but without a landing page or website that is optimized for mobile and guarantees a good user experience in every way, you are shooting yourself in the foot. It’s important for us to mention this here, because designing a website or landing page is the first step you should take before you post ads. If you do it right, not only will the ads you publish convert, but you will receive warm inquiries directly to the business or the clearing page.
And back to Google ads.
If you’ve designed a high-end website and invested in customer-centric messaging, conduct keyword research that will ensure broad and targeted exposure to the audiences you want to reach. If you do it right, not only will you reach the highest place on the first page of search results, but you will also receive relevant inquiries and enjoy surprising results. We have a feeling you’re ready to go.
And if you’ve come this far, we recommend that you also learn about paid advertising on YouTube. Advertising on Google’s various platforms can yield you particularly effective results. Want to know more about it? Leave us a message at the bottom of
